From Bosnian forests to Swiss homes
A brand with a fully transparent production process
Maker of bespoke furniture, Swiss market
The client wanted to combine Swiss design with raw material and craftsmanship from Bosnia. That meant building a supply chain, proving the origin of every piece, and reaching buyers with high purchasing power.
- 6
- months of project work
- 250+
- clients and partner firms contacted
- +45%
- sales growth in the first year
How it went
01
The brief
A client producing and selling high-end bespoke furniture on the Swiss market wanted to combine top Swiss design with top raw material and craftsmanship from Bosnia and Herzegovina. The main challenge was to build a stable supply chain, to make the production process completely transparent so as to earn the trust of Swiss buyers, and to launch a strong digital presence that would attract clients with high purchasing power.
02
How we solved it
- 1
Supply chain and logistics
We built a complete system for sourcing top-quality raw material in BiH, put quality control in place at the source, and organised efficient international transport to Switzerland.
- 2
Client portal for tracking production
We developed a web platform with a dedicated client portal. The buyer can follow the status of their piece at any moment — from felling and the choice of timber in BiH, through processing, all the way to final assembly in Switzerland.
- 3
B2B and B2C outreach
We identified and contacted over 250 potential partners, architects, interior designers and direct buyers on the Swiss market.
- 4
Digital marketing and social media
We built a modern site optimised for conversion and launched targeted social media campaigns highlighting the particular story of sustainability, quality and complete transparency.
03
The outcome
- Sales growth of 45% in the first year of operation, thanks to strong branding and buyer trust.
- Fully optimised logistics: shorter delivery times and lower sourcing costs, while keeping raw material quality at the highest level.
- The production-tracking portal became the main selling point and the difference from the competition.
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