The return of a forgotten legend
After 35 years we revived an original recipe and built a brand across 10 countries
Chocolate maker, Bosnia and Herzegovina
A recipe that was once the pride of Bosnia sat unused for 35 years. A plant had to be found, the recipe brought up to modern standards, and the brand and distribution built from scratch.
- 14
- months of project work
- 400+
- distributors, retail chains and suppliers
- +180%
- above the first-year projections
How it went
01
The brief
After a break of more than 35 years, the goal was to revive production of a chocolate made to a unique original recipe that was once the pride of Bosnia and Herzegovina. The challenge was complete: suitable production capacity had to be found again, the traditional recipe adapted to modern food industry standards, and the brand and distribution network built from scratch at home and abroad.
02
How we solved it
- 1
Finding a plant and technical optimisation
We identified and contracted production facilities in BiH that meet the highest quality certifications (HACCP/IFS), and adapted the equipment to the particulars of the original recipe.
- 2
Market research and positioning
We carried out detailed research into consumer habits in BiH and in the diaspora. On that basis we developed a strategy joining nostalgia with a modern premium concept.
- 3
Branding and marketing
We designed new packaging that carries the spirit of tradition in a modern form, launched a multi-channel campaign, and built the digital presence to make the brand's return known.
- 4
Sales strategy and logistics
We set up sales channels and organised the whole of logistics and export certification, securing entry into the leading retail chains.
03
The outcome
- Production launched successfully and the legendary taste returned to the market in record time.
- The chocolate is now sold in 10 countries, including key markets in the EU, North America and the region.
- Sales growth of 180% above the original plans, which secured long-term expansion of production capacity.
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